Tuesday, January 22, 2008
Great Sites
I was looking around online learning more about web analytics and came across some great sites. I started with last year's web analytics class blog and just by following the links came across a great web analytics tutorial that is easy to understand. I also found a resource page.
Speakers
We've had two speakers come in and share with us what they know about web analytics and marketing.
Ben Robison
I really enjoyed having Ben come into class especially at the beginning of the semester. It was comforting to hear they he did not have a strong background in web analytics (or even really know what it was) when he enrolled in the class, yet he was able to learn a lot and now has a job with Omniture that he loves. I found it interesting to hear about some of the highlights of web analytics including what types of things you can look at / not look at to show you how a site is doing (for example: don't look at unique visitors).
Dr. Glenn Christensen
Dr. Christensen shared with us more about marketing, what it is (marketing mix = Product, Place, Price and Promotion), and how the online world might cause problems for physical stores in the future. From a marketing perspective, it was great to get his insight, however, I found it more difficult to figure out how his topics relate directly to web analytics. I think as we progress in the course and I review my notes, I might find his presentation more applicable.
Ben Robison
I really enjoyed having Ben come into class especially at the beginning of the semester. It was comforting to hear they he did not have a strong background in web analytics (or even really know what it was) when he enrolled in the class, yet he was able to learn a lot and now has a job with Omniture that he loves. I found it interesting to hear about some of the highlights of web analytics including what types of things you can look at / not look at to show you how a site is doing (for example: don't look at unique visitors).
Dr. Glenn Christensen
Dr. Christensen shared with us more about marketing, what it is (marketing mix = Product, Place, Price and Promotion), and how the online world might cause problems for physical stores in the future. From a marketing perspective, it was great to get his insight, however, I found it more difficult to figure out how his topics relate directly to web analytics. I think as we progress in the course and I review my notes, I might find his presentation more applicable.
Thursday, January 17, 2008
Link Exchange
I began to research Link Exchange really not knowing anything about it or how it is used. I've found some sites that shine some light on it: First, Second, Third
Lauren and I also began piecing a BrainHoney Lesson together with what we do know. It still needs a lot of work, but you can view what we have thus far by clicking here.
Lauren and I also began piecing a BrainHoney Lesson together with what we do know. It still needs a lot of work, but you can view what we have thus far by clicking here.
Wednesday, January 9, 2008
Funny Stuff
There are quite a few things that I find funny. Here is a link to my favorite YouTube video. And here is a link to my brother's blog...his kids do the funniest things...my favorite recent post is "Ratatouille Brenna."
What I Want Out of the Web Analytics Class
I decided to take the web analytics class because I thought it sounded fun. I enjoy looking at the google analytics that i have on my family blog, and I am interested in learning more about different ways the data can be analyzed.
I would like to learn how different companies use web analytics and ways in which web analytics are currently under used. I know that they can hugely benefit a company if they are correctly understood. In addition, from a personal standpoint I want to see what data the companies are taking from me when I access their site.
I would like to learn how different companies use web analytics and ways in which web analytics are currently under used. I know that they can hugely benefit a company if they are correctly understood. In addition, from a personal standpoint I want to see what data the companies are taking from me when I access their site.
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