Speakers

We've had two speakers come in and share with us what they know about web analytics and marketing.

Ben Robison
I really enjoyed having Ben come into class especially at the beginning of the semester. It was comforting to hear they he did not have a strong background in web analytics (or even really know what it was) when he enrolled in the class, yet he was able to learn a lot and now has a job with Omniture that he loves. I found it interesting to hear about some of the highlights of web analytics including what types of things you can look at / not look at to show you how a site is doing (for example: don't look at unique visitors).

Dr. Glenn Christensen
Dr. Christensen shared with us more about marketing, what it is (marketing mix = Product, Place, Price and Promotion), and how the online world might cause problems for physical stores in the future. From a marketing perspective, it was great to get his insight, however, I found it more difficult to figure out how his topics relate directly to web analytics. I think as we progress in the course and I review my notes, I might find his presentation more applicable.